INFO
For the opening of the Clyfford Still Museum Cactus was tasked with creating a campaign that spanned multiple mediums and would help spread the work of the new museum, while also educating who Clyfford Still was.
One tactic we created was a QR game, we created 8 posters that we hid around Denver and Boulder, each poster had a QR code on them, that code represented a piece of art in the collection. The user would sign in using their Facebook account, and begin collecting the pieces. Each piece collected would post to the users Facebook page, as well as earn the user prizes.
MY ROLE
Art Direction / Design
Development